Joy Lim (Jia Xuan) is a 3D visual and interactive designer with a passion for blending art and technology to craft worlds that feel alive. She earned her Bachelor’s degree in Animation with a minor in Illustration from the Maryland Institute College of Art and is currently pursuing a Master’s in Entertainment Technology at Carnegie Mellon University.

Before graduate school, Joy worked as a Visual Designer at Samsung Research America in the NEON lab, where she explored digital humans and virtual platforms. At CMU, she has contributed to projects ranging from VR and AR experiences to mobile games, focusing on character design, environment art, and interactive storytelling.

Her creative process draws inspiration from her diverse experiences living in Malaysia, China, Thailand, and the United States, as well as her love for animals, nature, and playful design. Whether designing immersive environments or charming characters, Joy aims to create experiences that spark wonder and connection.